Burberry ha organizzato insieme a GQ USA un evento in uno dei luoghi simbolo della musica rock, The Viper Rooms di Los Angeles,  per festeggiare  il recente lancio del profumo Burberry The Beat for Men.

Hanno partecipato all'evento oltre 150 ospiti, fra i quali Liv Tyler, May Anderson, Ali Larter, Ian Somerhalder e Rufus Sewell, che indossavano capi Burberry, nonché Mischa Barton, Nico Stai, Devon Gummersal, Marley Shelton, Britney Gastano, Luke Grimes, Annabelle Wallis, Alex Kaluzhsly e Tyrese Gibson.

Durante la serata, il gruppo indie rock Cold War Kids, i cui componenti indossavano vestiti Burberry, ha eseguito una speciale performance dal vivo.

Burberry the Beat for Men è il nuovo profumo maschile dinamico e naturale di Burberry: la sua fragranza e il suo packaging rispecchiano i lati tradizionale, individuale e moderno dell'uomo Burberry. Qui sotto la foto gallery del party! (cliccate sulle imagini per ingrandirle)

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